For Harmont & Blaine, 2022 marks a turning point and a further natural development on several fronts. The company’s progressive spirit has led to a complete redesign of its image and brand codes, enclosed in the new logo and in the new brand statement “Feel Good Everyday Style”.

In addition to constant product research and development - with endless combinations of colors, shapes and materials - the brand’s Italian spirit and drive for innovation resound in the new graphic version of the logo, which has been revamped with a more modern and contemporary typeface, and with the dachshund Blaine positioned on the right to align perfectly with his name. This total remake comes as a stronger stylistic tool to enhance the brand’s storytelling and strategic direction.

As conveyed by the Feel Good Everyday Style message, creativity embraces conviviality, cheerfulness, nonchalance and relaxation to capture the different needs of an increasingly attentive and aware audience, looking for those positive, energetic and optimistic vibes that have always inspired Harmont & Blaine’s products and philosophy.